Data principles

Real data, collected the right way.

Workers are skilled teachers, never just labour to replace. These principles apply to every site and every dataset.

[01] Our commitments

Five commitments.

01

Informed, written consent

In the worker's own language, explained in person before any recording.

02

Fair pay, right to stop

Every hour recorded is paid, and workers can stop at any time.

03

Anonymised by default

Faces and identifying details are blurred before data leaves our hands.

04

Told how data is used

Workers know who the data is for and what it is used for.

05

Secure and contracted

Data is stored securely and shared only under contract.

For buyers

A documented chain of rights

Every dataset ships with records of where, how and when it was captured, and under what consent.